Cover
Letters: Strategies That Have Increased Salaries!
is written for job seekers in the $20,000 to $100,000+ salary
range |
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Learn
Why Most Cover Letters Miss the Mark and Understand How Employers
Screen Cover Letters |
The first
section of this booklet discusses how and why most cover letters
miss the mark. It describes how up to 90% of all cover letters
do not highlight or market skills employers are looking for when
trying to fill a particular job. |
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Use
Design That Saves Employers Time |
Most employers
receive from 100 to 400 or more cover letters and resumes therefore
your resume must sell your top skills in seconds to make sure
that employers stop and read your letter. It must be designed
to save them time and stand out among all the letters employers
will receive! |
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The
Importance of Powerful Cover Letter Content |
The design
of your letter must grab attention but it's really the content,
your paragraph headings and paragraphs themselves, that will
convince employers to call you for interviews. In this section
you'll begin learning how to identify what skills you should
market in your letter and how you can pull together and combine
the best of your top skills so that you present a convincing
case for your qualifications. |
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Analysis
of Ads and Before & After Cover Letters |
Three
sets of ads or job openings are analyzed. You are given a chance
to see if you can pick out all of the skills in each ad, then
to combine keywords from the ads to create powerful paragraph
headings for each cover letter. Most people fail at writing strong
letters because they do not understand how this process works.
By reading the ads and then being able to see the actual letters
created for the ads--you'll learn how key words were used to
develop powerful paragraph headings and paragraph content. These
are the very best of my strategies! These cover letter
examples are exemplary in their style, design and impact. Job
seekers have reported seeing substantial increases in the number
of interviews they land as a result of learning how to effectively
analyze ads and by following the cover letter examples letters
in this booklet. |
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Techniques
to Create Paragraph Headings That Result in High Response Rates and Requests
For Interviews |
The most
difficult process for people when trying to write cover letters
is understanding how to create powerful paragraph headings. In
this section I show you how I pull out specific words from ads
and combine them to create targeted headings that market the
best of your skills and to match key areas of experience that
employers want -- this process takes a little time but pays off
big in landing more interviews! |
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Developing
Strong Skill Headings and Strengthening Weak Job Titles |
If you
are like many job seekers your job titles may not sell you as
well as your skills. This section will help you decide whether
to use a specific job title or to strengthen it or replace with
a stronger skill heading. |
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Who
Is Your Audience Understanding What They Want To Hear in Your
Letter |
To write
a powerful cover letter you must first understand who your audience
is and what they want to hear in order to "sell" them.
These proven sales strategies apply directly to the creation
of powerful cover letters. This section will teach you how to
customize your letters to match the needs of different positions
you are interested in. |
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Redundancy
- You Must Restate Your Top Selling Points Or You Resort To Weak,
General Statements |
Some employers
will look at your resume first but some will look at your letter
first. Therefore, each document must be able to sell you in and
of itself. This section discusses this important issue and shows
you how to make a powerful argument for your skills! |
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The Power of
a P.S. - Two Success Stories Where a P.S. Landed The Job |
Direct
marketers know that using a P.S. sells and gets our attention.
In this section you'll learn how to craft a powerful P.S. to
market a unique skill or area of expertise you have to offer! |
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Don't Get Gimmicky
- It Doesn't Work |
Some cover
letter books recommend some pretty "sales oriented"
statements that are a little gimmicky. I've tested several with
employers to find out if they like them. Here you'll learn what
statements to avoid putting in your letters. |
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The Anatomy
of Your Letter |
In this
section you'll learn how to write strong opening paragraphs,
what should be put in the 2-3rd paragraphs and how to close and
ask for an interview in the last paragraph. It's the body of
your letter where you'll concentrate the most on selling your
top skills and using design that grabs the eye! |
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Opening
Phrases You Can Use To Begin Your Paragraphs And Make Cover Letter
Writing Easy |
Many people
find cover letter writing difficult so I've included several
phrases to start your paragraphs--they'll also help guide you
in marketing your top skills. |
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The Importance
of Follow-Up |
Once you've
written your letter, to further ensure it's success, you need
to follow-up on it. This section provides true stories of people
who dealt with their fear in calling and following up on their
letters and ended up landing jobs because of such follow-up! |
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FAX and E-Mail
Your Letter If That's An Option |
In today's
technologically fast-paced world it's important that you get
your letters and resumes to employers ASAP. Tips are provided
on faxing and e-mailing if those options are given to you! |
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Apply Even
If You Don't Have Every Skill |
Many people
think they shouldn't apply if they don't have every skill requested.
This section covers how important it is to apply even if you
don't have every skill--but to market and maximize what you do
have. |
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If You Think
You're Not Qualified - What Employers Really Hire For |
This section
discusses what employers really look for when hiring. We usually
think it's all the skills listed in an ad but it is often our
soft skills that convince employers to hire us. This section
discusses this issue and shows how to market your soft skills! |
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Answering Blind
Want Ads |
This section
provides tips on how to answer blind ads and guides you in finding
out who placed the ad and how to avoid applying to your own employer! |
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Answer
Ads As Soon As Possible |
This section
discusses how quickly you should get your letters in the mail
when responding to ads. |
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Your Salary
History Providing Salary Information |
Here tips
are provided on phrases to use when describing your past salary
and the salary you want. This section is important since a majority
of ads and applications ask for your salary history. |
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Cover
Letter Worksheet |
This is
an easy to follow, fill-in-the blanks worksheet that has been
proven highly successful and will make writing your letters easy! |
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Customizing
Your Letters |
You'll
generate much higher interview rates by customizing and tweaking
your letters and you are guided through this process. |
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Contacting
Employers Who Haven't Advertised |
This section
will show you how to develop "cold call" letters so
you can contact employers who haven't advertised. Studies show
that up to 85% of all positions filled are never advertised. |
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Targeting Key
Decision Makers |
To increase
the success of your letters, it's wise to locate the names of
key decision makers to send your letters to. This section shares
true successes of job seekers who identified and then sent their
letters to the right decision makers! |
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Customizing
Your Letters |
You'll
generate much higher interview rates by customizing and tweaking
your letters and you are guided through this process. |
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Don't
Send Letters That Are Weaker Than Your Resume! |
Many books
encourage you to use the same resume over and over ... but to
customize or change your letter. I advise you to do this too
but also explain that this often results in cover letters that
are stronger than your resume. This issue and the solution are
discussed. |
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Matching
A,B,C,D - The Employer's Criteria - To Your Skills and Abilities |
This section
explains how important it is to match and market each criteria
or skill you possess that an employer wants and shows you how
to do it! |
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Graphing
Your Letters to Determine How Employers Will Respond to Your
Skills, Image and Salary You Want |
In this
section you'll see how and why Fran's before letter failed and
how she then developed a letter that matched the job and salary
she wanted. Then you'll be guided in graphing your own letters
to determine their effectiveness. |
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Cover Letter
Critique! |
Last you'll
be provided a list of critical questions to help you determine
if your letter will hit the mark and land the jobs, interviews
and salary you want! |
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